The Beauty of Rare Exhibition

The Beauty of Rare Exhibition hosts a series of images that are designed to capture people's curiosity and interest.

Each image is carefully designed to include elements that relate to the rare disease and its impact on the lives of those who have the condition. All people taking part are affected by a rare disease.

As our Creative Director, Ceridwen Hughes, explains:

“We wanted to create something that encouraged people to want to know more and to find out about the people involved and their conditions. Despite 1 in 17 people being affected by a rare disease in the UK awareness is limited. A great deal of time and thought has gone into the planning of each image. Each scene was created around the individual and their condition with small details that on first glance may not make sense but on reading the narrative will become clearer."