Rare Beauty Exhibition

The Rare Beauty Exhibition hosts a series of photographs that recreate the every-day scenes that people with rare diseases find themselves in: having surgery; meeting consultants; receiving treatment.

Whilst these settings, by their very nature, are sterile, uninviting locations, Rare Beauty seeks to create beauty - a re-imagining of the everyday.

Ceridwen Hughes, Creative Director at SbD explains:

“We wanted to create something that encouraged people to want to know more and to find out about the people involved and their conditions. Despite 1 in 17 people being affected by a rare disease in the UK awareness is limited. A photograph of someone in an operating theatre, for example, can be quite a scary image for some people to look at but by making it into a beautiful environment we hopefully encourage people to want to know more”

“Everyone involved in the photo series is affected by rare disease in some way whether it is the patient, their family or the medical staff."

With thanks to our sponsors: